As you scout around for SEO services, you may wonder what sets one company’s SEO services apart from another’s. Companies which provide SEO services usually use different SEO philosophies, tools and methods for optimizing their clients’ websites. These different approaches are usually termed as “hats” SEO services usually come in three different hats:

Black Hat SEO Services

Black Hat SEO is known as SEO spamming. From the second term itself, you may have an idea of what this kind of SEO service offers. Black Hat SEO is centered on creating sites that are targeted at manipulating or tricking search engines for better site ranking. Black Hat SEO relies heavily on automation to come up with large numbers of substandard pages and pulls links from other sites which are actually irrelevant. Consequently, this SEO approach usually gets poor or irrelevant search engine result pages or SERP quality. What is advantageous with Black Hat SEO is that it can get your site on the top of search engine rankings in a matter of a short span of time. However, this is not a wise SEO services strategy in terms of web design perspective. Worse, once search engines find out that your site maligns their results; your site may and will run the risk of getting banned or crashing on view. So if you want to get on top of search engine listings in a matter of days and are willing to take the risk of flouting some site behavior guidelines, Black Hat SEO services should do the trick for you.

White Hat SEO Services

For every black, there is always a white. The same is true for SEO services. White Hat SEO services, on the other hand, relies on the advantages of putting in relevant and quality content as well as effective marketing strategies to place sites on top of search engine rankings. SEO services providers that offer White Hat SEO will focus mostly on your site contents. White Hat SEO providers will help you come up with contents that will attract people, and not search engines into your site. You should know that content is a very important factor in SEO building (if not the most important). With good content, White Hat SEO services will be able to get you more inbound links from other relevant websites. White Hat SEO is definitly considered to be the better SEO tool. It will not put your site in the risk for getting blacklisted and does not violate any search engine SEO guidelines. Most importantly, visitors who check your site will most likely be converted easily with your great content.

Grey Hat SEO Services

Grey Hat SEO is mid-way between the two tools above and is all about the balance between risk and reward. There are actually a wide number of SEO services solutions categorized under this. Some Grey Hat SEO services may tend to use more dubious strategies and take even bigger risks to produce fast and high search engine rankings. While many Gray Hat SEO services methods obey search engine guidelines, others might put you at risk. If you opt for SEO services using Grey Hat, be sure about what you are exactly subjecting your online site to.

Which hat should you choose?

According to major search engines such as Google, White Hat is good SEO; Black Hat is bad SEO, while Grey Hat is for the most part, dicey. Those using Black Hat SEO services might tell you that White Hat is too ineffective and Grey Hat may be safe but not as effective. Those who prefer Grey Hat may claim that White Hat SEO Services is only effective only when no Grey or Black Hats are involved. White Hat SEO services providers may tell you that Black Hat SEO users are cheaters and those providing Grey Hat are quitters.

Through all these varying opinions, know that it is still up to you to choose the right type of SEO services that you want. It is your objectives and goals that will determine which type of hat you should wear. From my point of view White Hat is better and more cost effective if you are serious about your business… and serious businesses exclude: gambling, adult, and pharmacy sites.



By: Moe Tamani

About the Author:

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In the decade or so since the search engine was first invented, the field of Search Engine Optimization has evolved. Some obsolete information and old wives’ tales still persist, and these can damage your standings.

The myths and obsolete techniques fall into a few broad categories:

- Keyword density: There are many number of magic formulas touted on the internet, claiming that if you reach the perfect number of keyword instances per page, your rankings will go up. While you do need to have the keyword somewhere in your text in order to have your stated keywords considered relevant, artificially inflating the number of instances is a bad plan. First, it simply decreases the quality of your content. Second, the search engines may begin classifying your site as too spammy, and actually downgrade your rating.

- Tags and META: Loading keywords into your page headers and the meta data of your site is also an old trick that’s now likely to get you classified as spammy. Only keywords that are relevant to your content and specific to what your users are searching for should be included.

- Links: Some fraudulent SEO services, and some outdated pieces of advice, will associate your website with link exchange systems and link farms. Since the search engines keep track of these farms and exchanges, and using them is considered trickery, being part of them can actually significantly downgrade your rating.

- Submission to search engines: Once upon a time, submitting your site to search engines was a long and arduous process, which was nonetheless necessary to get a good place in the rankings. These days, search engine submission is generally not needed at all, since the engines automatically search for new sites. If they don’t find yours quickly, manual submission is quite easy and there are a few top search engines that have most of the market share.

Conversely, there are a few relevant and current strategies for climbing the ranks of search results. (It should come as no surprise that these are broader and more difficult or time-consuming to implement than the myths would suggest.)

- Unique content: Consistently offering high quality content that is valuable to your users, unique on the web, and from original sources is by far the best way to attract users – and search engines – to your site. If your site consists of copy, providing a unique value in information filtering, commentary and analysis, or other user-friendly services.

- Voice of authority: Along with unique content, offering an authoritative voice is a good way to increase your links and therefore your page ranking. Either become an authority yourself or offer interviews, quotes, or guest content by noted authorities in your field. If well-respected people and organizations recommend or reference your site, your popularity will rise.

- Professional networking for link sharing: As a web master, blogger, marketer, or business owner, professional contacts matter for a wide range of activities. Additionally, you may ask these people to link their sites with yours, or to provide expert and authoritative content for your site.

- Crawler files: Having a robots.txt file that is updated, accurate, and properly configured can make your site easier to catalogue correctly. Building the site’s architecture in a crawler-friendly manner can give your site a slight edge that may be worth pursuing. Do remember that search engine developers are concerned with their users and serving them appropriate content. They’re smart enough to outwit most technical tricks.



By: SEO Sapien

About the Author:

Website content

When it comes to doing SEO for your website, one of the major concerns you may have is how much time and money you’ll need to spend on it. If you’re hiring an SEO firm, then time IS money, and you’ll want to know a rough estimate of how much time the SEO firm will put in and, therefore, charge you for.

You can break down the steps necessary for SEO work, making it easier to judge how much time you or your SEO company will need to spend on each. The estimates given here do not take into account any major issues or technical problems that may arise. You may want to add in a few extra hours to each step to account for any problems that you may have to deal with. If your website is exceptionally large (a thousand pages or more), you may also want to add more time into your estimate.

Step 1: Domain/URL Issues – Two hours to a day

The first thing to do is to go through your website manually and make certain that everything is consistent. You also want to look for things that will cause a search engine robot to have difficulty navigating through your site. If you have a large, dynamic site or a site that brings in a lot of content from other sites that may change often, it may take you more than a couple of hours for this step. Once you’ve completed this step, expect it to take two to four more hours to create and test all of your 301-redirect links. It may also take between two and fifteen hours to rename or re-code any filenames depending on how your site is assessed.

Step 2: – Design issues – two to four hours plus 30 minutes per page

It’s easy to see many design issues, but it can be difficult to make certain that your design is consistent from page to page across your entire website. It may take a few hours to note down every design issue, but it shouldn’t take more than four or five hours. You can often note down these issues while you’re doing your domain/URL assessment, saving a bit of time. How long it takes to implement all of the changes you need to make at this step depends on how many pages you have. At most, you may end up spending half an hour on each page. If you’ve got a huge site, this can add days to your SEO.

Step 3: – Architectural Issues – 125 hours

The most important aspect of your webpage to a search engine is its architecture. While building a list of your architectural concerns can be done while making your other lists, the actual implementation of these changes may take days or weeks. Much of this depends on how dynamic your site is and just how much re-coding is necessary.

Step 4: – Content – half an hour / 250 words

Creating content that is search engine optimized can take a good amount of time, especially if you have a lot of content on your site. One way to save time and money on this step is to do the writing yourself; however, before you jump on that idea, make certain you understand how SEO works. Otherwise, you may do more harm that good. You can also purchase licensed content or rewrite your own content to include keywords.



By: SEO Sapien

About the Author:

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Website owners who keep up to date with SEO competition are finding out that if you are not learning and evolving you’re falling behind. It’s becoming more and more difficult for websites to maintain high rankings on search engines and that’s even if your site is already a few years old. If you are starting a new website it’s even more difficult to make your mark on a SEO. Expectations for new sites should be set up with the goal for long term results.

The most important factor in determining your website’s success is to know what you are looking for from your site. Most owners believe that rankings dictate a website’s success and while rankings are important they do not determine the overall success of the site. Owners should pay attention to the traffic they receive because that is going to factor into your business success and put money in your pocket. That’s why you have the site, correct? To make more money! Most website owners want to be in the top five of Google and Yahoo searches, when at the end of the day those rankings to not affect their bottom line.

This will not change the fact that rankings will continue to be a highly sought after commodity. Website owners need to think outside the box if they want to move up on SEO rankings. Owners have been expanding their keywords in hopes of attracting more surfers to their site. What they should be doing is figuring out what keywords people are using and incorporate those words and phrases onto their site.

At the end of the day websites are all about content, but what constitutes good content? In one word: Creativity. Your website is an extension of you, just like your business is. Use your voice and be unique with the content you decide to put on your website. This includes videos and pictures as well. Look at the resources you have and incorporate all the good things around you into your website. Do not steal or copy from other websites, it is superficial and that comes across to the visitors on your site. Make your content genuine. Do what you do best and speak from the heart. Make sure you write content for your site and not based on search engines. It’s a disservice and will not help your business or rankings.

The best advice one can give a website owner is: Do not compete with other websites! Continue to expand and evolve your own website and don’t saturate your brain with other people’s ideas. There is no right or wrong, what works for one does not work for another. Start with what you need to have on your site and work up from there.

You can pay all the money in the world to a SEO company and be number one on all the search engines, but did you really start a website to spend money or to make money?



By: SEO Sapien

About the Author:

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Matt Helphrey asked:


Copyright (c) 2009 Matt Helphrey

The internet is a great way for anyone to make a few extra bucks, or make a living for that matter. Of course it all depends on what you want the internet to do for you. Just know that people do make money online from home and you can too. Here are a few ideas to get you started.

First you must ask yourself what it is that you can bring to the table. That is, what is it that you can do or can provide to others in the online world? Can you write articles? Can you write software? Are you able to do tedious tasks that others care not to perform?

For you to be able to make money online from home, you will need to develop some kind of skill set. Something you can use to profit with. Now even if you don’t think you have any online skill sets or have never been trained with such, you can still use the internet to make money. All you really need is desire!

Take a few minutes right now and go do a quick search on Google for anything that interests you, anything at all. What you’ll find is that no matter what niche you search in, you will most likely find that someone is making money with that website.

Something else you may find interesting is that the person or persons who started that website may or may not know as much about that particular subject as you! That’s good news for you because that means that you can mimic what they do, only do it better and make more money than them.

This process of making money online from home goes back to that one word I brought up before…desire. There are soooo many ways to make money online from home. All you have to do is put in the time and effort to figure out how people are doing it and what your reasons are for wanting to do it. Once you have the reasons, desire should come easily.

Let me just list a few ways you can use the internet to make money from home:

1. Selling affiliate products.

2. Become a freelancer.

3. Create your own product.

4. Flip websites and blogs.

5. Make your own website and sell ad space.

6. Take surveys and answer questions for companies who will pay for your opinion.

7. Buy and sell stuff using eBay.

8. Create a membership site.

9. Sell leads.

10. Create an email marketing campaign.

Take your chances with some of these different methods and see which ones may work best for you. Many times you’ll find that you can make money online from home using several different methods.

One great benefit of using the internet to make money is that many of those previous methods can supply residual income. Meaning that you only have to work once and you will profit from that work far into the future. Start researching now and figure out how you too can become self sufficient and make a living working from the comfort of your own home.



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Roy Carter asked:


like a bit of a silly question really, doesn’t it? The answer is obvious, surely? I mean, if someone could make ‘making money online’ easy, then everyone would listen, wouldn’t they?

The truth is, that there is such a glut of information out there these days that it can be difficult to sort the wheat from the chaff when it comes to finding someone that will teach you how to make money online without it costing you the earth.

A lot of the courses that teach internet marketing or how to make money on the internet are hugely expensive and lots of newcomers to the internet marketing arena find that, having spent all that money they still can’t understand what they should be doing to get started.

Does that sound familiar?

The reason for this is that most of these internet marketing tutorial courses tend to assume that the purchaser already has a modicum of knowledge. i.e. they assume that the purchaser or pupil knows his or her way around a computer and perhaps knows how to build a website etc.

The trouble is that a lot of people are not at that level yet. They don’t know how to buy a domain name, or how to build a website, let alone how to get a website uploaded to a server and have it live on the internet.

If you are one of those people, you want a mentor or teacher that will not assume that you already know stuff. You want someone who will take you step-by-step through the whole process of making money online.

In short, you need someone who truly can make the whole process of making money online easy for you. And if they didn’t charge the earth, then that would be nice too!

So, here are a few guidelines as to what you should look for in a mentor if you want to learn how to make money online, but you are just starting out with very little knowledge…

1) Make sure your teacher ‘walks the walk’ and actually earns a full time income online himself.

2) Make sure that he won’t charge like a wounded bull for his service!

3) Make sure that your teacher is someone who will not assume that you know certain things when in fact you don’t.

4) Make sure you find someone who will literally teach you how to make money online in a step-by-step, simple to follow, method.

5) Make sure that you will be able to have access to your teacher/mentor, so that you can ask questions if you get stuck.

That last one is very important. It simply amazes me how many of the so called ‘guru’s’ of internet marketing will not allow direct access to themselves when people have a question that relates to what they are being taught.

If you are truly interested in supplementing your income or even making a full time income online, then I can tell you that it certainly is not as difficult as most people think. But you do need to find the right teacher.

If you do manage to find a teacher who can offer the five attributes mentioned above, then make sure you hang on to him. He could just change your life!



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Lisa Grove asked:


Are you sick and tired of having to deal with the tough financial times? Do you want to know how the ‘other guys’ do it? How do they make all that money online? Have you ever asked yourself :’How can I make money online quickly?’ Well, you can, and I can show you how.

Imagine what it would be like to get up in the morning when you decide to, not when the alarm clock screams at you. What would it be like if your average ‘work day’ was only a couple of hours long? What would you do if you had plenty of money and plenty of time? These are questions most of us aren’t used to asking ourselves, but if you really want to know how to make money online quickly, and are ready to put what you learn to use, you had better learn to start thinking that way.

There are many ways to make money online quickly. I’ll list a few of the most common ways.

You could sell products on an auction site. This is probably what most people think of when you talk about an online business. This is a good way to make money, but there are some things you have to be aware of.

Selling on an auction site is by no means a sure thing. Your item may not sell and you won’t get back your listing fee if it doesn’t. You also need a source to provide a steady stream of products to sell.

Another very popular way to make money online quickly is with paid survey sites. There are several ways these sites work, one type involves you completing various offers. Some of the offers are free, some you will have to pay for. You can make money almost immediately on some of these sites.

The downside to survey sites, though, is that you probably won’t ever make a full time income. This is a better idea is you only want to make a few hundred dollars a month.

To really make money online quickly… a full time income, I recommend affiliate marketing. This is simply when you sell someone else’s products for a commission. Most affiliate marketing marketplaces will give you a free replicated website when you sign up to promote a certain product. That means you can have a website to send people to and a product to promote and it’s all absolutely free.

These are all good ways to make money online quickly. But no matter what method you choose there is one important factor you can’t forget: marketing. No matter how great your product or service you need a steady stream of qualified customers or you won’t make any money. Even if you have the absolute best website in the world, you won’t make any money without customers who are eager to buy your products.

I know this probably sounds obvious, but you’d be surprised by the number of people who think they can just put a website online and the customers will magically appear. Marketing online isn’t hard, as

a matter of fact, there are very effective free methods you can use to generate a steady stream of customers.

I hope this brief overview helped give you a better idea of how to make money online quickly. No matter what type of business you choose, don’t forget to take the time to educate yourself on Internet marketing. You need customers to make money and marketing is the way you’ll get them!



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Christopher Stigson asked:


Have you tried making money online, but failed miserably using the guru’s tactics? You are not alone. There is somebody starting a new online business every 11 seconds and MORE than 99% fail. The reason they fail is simple… There is a lot of faulty information out there about the “make money online topic”.

In this article I’ll give you 7 ways to make money online, and there really is no smorgasbord… It’s just a way to make you read this article, because you need it AND I’m Swedish, so I thought it fit in.

Anyway, you really need to listen to what I’m telling you cause it might help you make your first dollar.

Here are my 7 ways to make money:

#1: Get a website and sell something on it that you create. (This is the hardest one). This requires some work and effort in the first few days, or weeks, but once it’s up and running there is no end to how much you can earn.

#2: Create a blog and promote it using social bookmarking. This is something I do in a lot of niche markets and know a lot of people who are successful with this type of income.

#3: Sell your information products or ebooks, CDs, DVDs and more on eBay.

#4: Get resale right and start selling the product as your own (very profitable).

#5: Work as a freelancer, writing blogs, copywriting, articles, videos or whatever you are good at.

#6: Start working as an affiliate for ClickBank and start generating sales for other people (by far the easiest).

#7: Do bummarketing and start making money for free. This is really powerful and works for anybody who puts their mind to it.

Those are just some of the many hundreds of ways to make money online. Another one is AdSense and placing ads on a blog, selling adspace and even selling links for authority sites.

All of this can be done relatively easily. It’s like they say, “If you can read and open an email account, you can make money online” and it’s true.

I’ve sat across many students experiencing trouble, and having shaky hands, but they still put in the effort and made a lot of money online from learning the secrets of affiliate marketing or selling their own ebooks online.

If this is something you want to do, go lookup experts who know how to make it happen for you. They are everywhere, you just need to know where to look.



Kansieo.com

Christopher Stigson asked:


There are many ways you make money online and work at home using the computer, just like I am right now. One of the ways to work from home and add an additional income to your family or household is to do what is known as affiliate marketing. That is one of the fastest, easiest ways to start making money online.

If you have ever tried to make money online with affiliate marketing you know how difficult it can be to even make one sale from your efforts.

However, experts claim to be good at it and make a significant amount of money from recommending other people’s products. But what are they doing that you are not?

The secret isn’t as secret as many would think, but there is a secret for making serious money with affiliate marketing and it’s something that would be impossible to explain in an article. However, I want you to know that you can make fortunes from affiliate marketing!

It is not uncommon to make as much as $25,000 a month from affiliate marketing efforts. That sounds outrageous and impossible, but if you stick with me I’ll show you how possible it really is.

I have done deals with people where I’ve seen 100 sales come in from just one email, making them $8,000 in a few days… This I wouldn’t have believed if I wouldn’t have seen it with my own eyes… now imagine what it would be like to do that!

That is the real power of affiliate marketing and listbuilding. You collect their names and emails. They are interested in something and all you do is offer them what they want in an email.

This too sounds super easy, but it’s not. It’s very SIMPLE, but there is a huge difference, between simple and easy.

However, when you learn how to build a list, you will soon see why it’s so powerful to use this as a money tactic. You can build just a few people a day and make it worth your while.

Some people earn fortunes from email lists and have great tactics for doing so. That is their secret for being able to answer the question how to make money online and work at home.

Strategies like these can days just days to master, when you have reached that level of skill. Most people never act and never reach their full potential.



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Herbert Davies asked:


to love the Internet when it comes to ways to make money online. Unfortunately, a high percentage of people who go online to make money never do. One of the reasons for that is they do not work in the correct ways. If you’re going to work online trying to make money you want to be profitable doing it.

Here are 2 profitable ways you can do that.

1. First let’s talk about private label right products. The nice thing about private label right products is that they are already created for you. Many times the hardest thing about creating a product of your own is coming up with the idea.

Selling private label right products such as information products and e-books are great because you can quickly make changes to them that make them unique. They’re also very easy to sell on the Internet because you can deliver them instantly and get paid.

These are also very profitable because your only real expense is your time to get the process set up. You can also have an expense for advertising online if you choose to do it.

Selling PLR products is as easy as having a Pay Pal account to collect money. You also need a website or blog where you can create a sales page for them.

Then you just promote these products over and over every way you can. If keeping 100% of the profits on what you sell appeals to you then private label right products are a great way to do that.

2. Another way to make money that can be extremely profitable is affiliate marketing. With affiliate marketing you get paid to sell other people’s products. With this business model it is important that you create your own website and pre-sell the product that you are marketing.

Similar to private label right products, you will have to become good at promoting the affiliate website that you develop. Another thing you’ll want to pay attention to is the commission rate that you earn. The higher the commission rate, the more money you will make in relation to the selling price of the product.

Click bank is an example of a successful affiliate marketing program where you can earn as high as 75% on everything you sell. These are digital products which can be delivered instantly and they send you a check every two weeks for the products that you sell.

These are 2 profitable ways to make money online. They are both easy to start and will require advertising and marketing skills to be successful.



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