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By: Raj Verma

About the Author:

Kansieo.com

 

In internet marketing, Search Engine Optimization or commonly known as SEO is among of the rising trends in internet marketing. SEO makes use of search engine algorithms for targeted keywords to raise the rank of a web site. This in turn, generates higher volume and quality of traffic in a web site. But because of SEO’s popularity in internet marketing, many have decided to employ its advantages in marketing, which in turn makes SEO efforts a lot more complicated.

More and more, big and small businesses are starting to use SEO strategies and techniques to improve their marketing efforts on the internet. And some are searching for a proper way to use SEO in their campaign. Here is a short list of Do’s that one should do in an SEO campaign.

The First DO: Do a Commitment and Patience Check

SEO is like getting married, you must be fully committed before starting an SEO campaign. One of the main reasons is that search engine algorithms constantly changes, which means tactics or techniques used in last month’s SEO campaign may not be enough to make the cut for the top 10 SERPs (Search Engine Results Pages) this month. SEO requires a long-term outlook and commitment.

A patience check is also important before starting an SEO campaign. Patience is important in this type internet marketing campaign because of the long wait that you have experience before actually getting results. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.

The Second DO: Do Your Study on an SEO Company

Now before you hire yourself an SEO Philippines, you should first check on the tactics and techniques that the SEO Company uses in their SEO efforts. You should ask for the specifics and risks involved in an SEO campaign. It’s also necessary that you should do your own research about the company (has it been in operation for more than a year now or has a good record in providing SEO services on their previous clients) and learn about their SEO processes.

It is also important that you should do your own research about SEO efforts. You’ll have to become a student of SEO and learn as much as you can about SEO processes and campaigns. Luckily, there are several sites such as Optimind Technology Solutions, which provides some information about SEO campaigns.

The Third DO: Do Your Website

Now if your site did show up ranking number one in any search engines, but your website looks as if it needs to be analyzed by those guys on extreme makeover, then your SEO efforts will be for nothing. Just think, is this site really appropriate to belong to the world’s Top 10 in this topic?

If ever you’re targeting the highest of all ranks on a specific topic, you should be able to provide the users with an appropriate design of a website that really reflects the information the user wants.

Site maps are also important in an SEO campaign. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links.

It is also important that your URL is SEO friendly. This is done by using your selected keywords in your URLs and some images and files. But don’t overdo it, though. A file may be “very” SEO-friendly, but a file that has 3 or more hyphens tends to look spammy and users may be hesitant to click on it.

Another thing about your website is the title of the page. The page title is the single most important on-page SEO factor. The meta description tag in your page title won’t help you rank, but it will often appear as the text snippet below your listing, so you should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing.

Check out what the SEO Philippinesof Optimind Technology Solutions has to offer about your website being an SEO-friendly website.

The Fourth DO: Do a Copy That Sells

Now before you make a web copy, you should first do a keyword research on what keywords you would like to include in your copy. There is a lot of paid internet software that can make it easier for you to choose your keywords. But if you’re on a tight budget, there are also some free versions of Keyword Discovery or WordTracker that you can use. Both of which also have more powerful paid versions.

Now that you have your keywords, you or your hired SEO Company should get started in making a great and unique content different from your rivals. You should first make an observation about your competitors. If you’re selling the same widget that 100 other retailers are selling, and everyone is using same the boilerplate descriptions from the manufacturer, then this is a great opportunity for you to make your own unique copy of that same widget. Using the keyword research I talked to you about to target actual words searchers use, and make product pages that blow the competition away. Plus, retailer or not, great content is a great way to get inbound links.

But before you start your web copy, you should always remember that humans are the one that will read your copy, not the search engine robots. It may be very helpful if you stuff a lot of keywords in a single web copy, but this could make it less readable for humans, which will then loose their interest in reading more about the article.

Check out what the SEO Philippines of Optimind Technology Solutions has to offer about creating SEO-friendly web copies.

The Fifth DO: Optional: Do a PPC Campaign

Doing a PPC or a Pay Per Click campaign in an SEO campaign is an optional choice. But if you have the budget for it, then this is a great way to get actual search volume for your keywords. It’s also the solution if you didn’t like to wait for too long.

The Sixth DO: Do Your Link Building Wisely

In building your link partners, it’s important that you choose where you want to put your link. Trusted directories such as Yahoo, DMOZ, Business.com, Aviva, and Best of the web are among of the most popular link partners that any websites would have. Seek links from authority sites in your industry. If local search matters to you, seek links from trusted sites in your geographic area, such as the Chamber of Commerce, etc. You should also analyze the inbound links to your competitors that you can also use to be your link partner.

Check out what the SEO Philippines of Optimind Technology Solutions has to offer about link building.

The Seventh DO: Do Press Releases and Blog Participation

One of the most important parts of an SEO campaign is through building a relationship with a media that covers most of your industry. Setting up some Press Releases on this media can be a great source for your exposure, including getting links from trusted media web sites. Distributing releases online can also be an effective link building tactic, and opens the door for exposure in news search sites.

Starting up blogs is also an important part in an SEO campaign. Search engines such as Google love to crawl on blogs for its fresh content and highly-structured data. And beyond that, joining discussions on a blog can really provide the exposure that you really want, and the opportunity to build a community about your industry. Reading and commenting on other blogs can increase your exposure and help you acquire new links.

Check out what the SEO Philippines of Optimind Technology Solutions has to offer about press releases and blog marketing.

The Eighth DO: Do a Social Media Campaign

If you have some photos on your business, you should join communities such as Flickr to talk about things about your industry. If you’re a service-oriented business, use Yahoo Answers to position yourself as an expert in your industry. But whatever you do, don’t “SPAM” on them. Be an active, contributing member of the site. The idea is to interact with potential customers, not annoy them.

The Ninth DO: Do Take advantage on Opportunities

People researching for offline buying is a growing trend nowadays. This is a perfect opportunity to make your “physical” business known. Optimize your site to catch local traffic by showing your address and local phone number prominently. It’s highly preferred if you write a detailed Directions/Location page using neighborhoods and landmarks in the page text. Write a detailed Directions/Location page using neighborhoods and landmarks in the page text. You should also encourage those that visited your site to leave reviews of your business on these sites.

There are also some tools that search engines give you to learn how search engines work on finding your site. Tools such as Google’s webmaster Central and Yahoo’s Site Explorer are a good example. This is to learn more about how the search engines see your site, including how many inbound links they’re aware of.

The Tenth DO: Do a Flexibility Check

As I said before, search engine algorithms constantly changes, which means tactics or techniques used yesterday may not work today. You must be flexible enough to get things around and stay at the top. Other strategies such as Newsletters and other subscriber-based content can help you hold on to traffic/customers no matter what the search engines do.

In fact, some of the things I said to you (creating great content, starting a blog, using social media and local search) are ways not only to improve the traffic of users to your site, but also a way for your rank to stay always on the top ranks. This will also help you grow an audience of loyal prospects and customers that may help you survive the whims of search engines.

If you want to get on an SEO campaign, then visit SEO Philippines of Optimind Technology Solutions at www.myoptimind.com for more details.



By: Wendy Ang

About the Author:

Caffeinated Content for WordPress

Although they may sound similar, SEO content providers and SEO writers are actually quite different in practice. While it’s true that they both provide valuable services to website owners or similar, there’s actually one main area where the two are completely different – and it’s in the name itself. Whereas SEO writers will generally write articles for a website or blog, SEO content providers will also look at the overall SEO of a website to maximize its SEO visibility.

Writing SEO

To really understand the difference, you need to know what an SEO writer is. Whether it’s for their own website or blog, or creating articles for a client’s website, blog or even article directory like EzineArticles.com, an SEO writer usually only writes keyword rich articles. That’s not to lessen their worth – far from it, since SEO writers need to know how to distribute keywords effectively throughout their articles.

However, SEO writing is completely different from SEO content writing – after all, an article for a website or submission site can be on pretty much any topic that the writer or client wishes. It may be that the writer wishes to be known as an expert on a certain niche, so they write keyword rich articles to place on their blog or similar. Nothing wrong with this at all – but it’s a far cry from being an SEO content provider.

The SEO Content Provider Difference

While a good SEO writer may make for a decent SEO content provider, a decent SEO content provider will always make for a good (if not excellent) SEO writer. This isn’t said from a “mightier than thou” position either – it’s simple writing economics.

This is down to the different and more expansive roles that an SEO content provider has to fill. Not only do they need to provide strong, keyword rich and SEO-friendly articles and content, they also need to:

* Enhance the overall SEO of the website in question

* Work in conjunction with the website’s URL and meta tags for increased SEO performance

* Constantly provide fresh and relevant content to maintain SEO performance and visibility

* Be aware of the competition’s SEO and marketing methods

* Combine the SEO potential of website and complementary blog

When you take into account the various roles that an SEO content provider brings to the online marketing table, you can see why there’s a vast difference between top SEO writers and top SEO content providers.

Agreed, they both have their places and will continue to do so. However, to truly maximize your online visibility and presence there’s no competition – while an SEO writer will give you good keyword articles, for maximum results you need to look at using the services of dedicated SEO content providers and consultants.



By: Dan Edgar

About the Author:

Caffeinated Content

What are affordable SEO services? If you are looking for SEO services these prices may range from as little as $200 a month to $5000 a month. There are several different factors that affect the amount of work and quality of search engine optimization services you sign up for.

Cheap SEO services: Ironically, the cheaper the services, the higher the promises will be. Such as ‘Get ranked #1′, ‘Get ranked in a week’, ‘Guaranteed 1st page rankings within in a month’. This may sound good and is not actually false advertising. You might notice, that when an SEO company promises guaranteed first page rankings, they are saying what keyword or keywords your website will show up for. In fact, your website shows up #1 by default if your domain name is searched for. For example, if your website’s name is ‘www.discountpetsupplies.com’ you are likely to show up #1 for discount pet supplies. Additionally, if your website domain name does not match what you do, it is easy to have your website show up on the top page of google for an obscure keyphrase that does not match your business. Additionally, there are additional free utilities that will show what your website shows up in Google for in the first or second page. It is very likely that your website already shows in the first or second page in Google for an obscure word or phrase that you are not aware of.

What do Search Engine Optimization services include?: When a company is providing SEO services, it can include internal website search engine optimization, external SEO services, or both! Excluding scam SEO services that are extremely cheap, SEO services may also be cheap because it only includes optimization work performed on a website. This means that your website may be structured to target specific key phrases both in the back-end code of your website and the content. However, this is what is called, ‘partial SEO’. This level of service is partial because it does not include link building. What is link building you ask? Google evaluates every single website in the world that has a link or hyperlink that points to your website. This is Google’s and other search engine’s primary ranking system for determining the popularity and worth of your website. Without including link building, your SEO campaign is not complete and will not be successful.

How long do SEO services take to work?: Successful consistent rankings and results can only be achieved by signing up for at least 3 months of service! The reason for this is because Google will visit and evaluate every website in the work once a month on average. The frequency of visits for major search engines depends on your website’s ranking. If you are starting SEO services for the first time, it is likely that Google will only visit your website for changes twice or three times in the course of a few months. Lately, however, major search engine have been making frequent changes to their ranking strategies to better accommodate for filtering out more spam tactics and rewarding websites that are properly SEO’ed higher! Keep in mind, with these frequent changes, your website could see a down-turn in results if Google makes a major change soon after you discontinue your search engine optimization services. With that in mind, your SEO services should be a long term solution, that continue providing your increase rankings, traffic, and revenue for years to come. SEO services are a marketing tool, if this marketing tool is used correctly, it is the best way to spend money in order to make more money.

How much should SEO services cost?: A complete Seo services package that includes month to month website optimization, link building, and monthly reporting and analysis will cost between 500. and 5000. a month. The reason for this broad range in pricing is the amount of work needed to make your website perform well against the competition. Depending on what your idea, services, product(s), or services are, your website may be very unique or may have a lot of competition. For example, the real estate and legal industries have thousands of competitive websites and therefore require the maximum amount of SEO work to achieve successful rankings. Most SEO companies will offer three levels of SEO services based on that amount of work that is needed to properly rank your services. If you happen to have a niche product that has a unique name, it would take minimal SEO efforts to help you rise to the top and stay on top.

Case Study: An SEO services firm in Austin provided a court reporting firm with complete search engine optimization services for a few years. This firm reaped the rewards from top placement until several more competitors came into play. The firm was suddenly faced with stagnant results. This Austin SEO services company offered to double the level of SEO services being provided from a basic level of service to larger level of service. This particular company was hesitant to increase their website marketing budget but realized the reality of competition is they wanted to remain competitive.

Basic level Search Engine Optimization packages may run between 500. and 1500. Mid-level or professional Seo service packages may run between 1000. and 2000. High-level or premium seo service packages may run between 2000. and 5000. First step is to select the level of Seo service needed to your business website to be successful. The second step in the process is to evaluate your SEO company. Find out what specific tasks are performed, the companies success and testimonials, and make sure your seo provider understands your business and services when you speak to them in person or on the phone.



By: Firoj Khan

About the Author:

Caffeinated Content – Members-Only Content for WordPress

SEO does not have to be problematical but it requires several work if you map on having your site in the top 10 of major search engines like google, yahoo and msn. Webmasters want to have their Websites on the first page of Google, MSN and Yahoo when their keywords are being searched. Regrettably they believe one of two things. The first thing it is not easy to do it on their own, and the next thing is there is a top secret scam that should have to perform in order to get high rankings. These both proclamations are incorrect.

Webmasters give thousands of dollars to a proficient SEO expert to include their sites on top ten rankings of major search engines. The fact is that you can have top Search Engine Rankings at low cost and doing the work yourself or paying a professional SEO company thousands of dollars to get your Website on the first page. Both will work the choice is yours. If you have that much enough time to do a lot after your site and that kind of understanding you can do it on your own other wise no way to higher a professional SEO or an SEO company.

You have to be enthusiastic to do a lot of tasks of Website Optimization if you want to get success. There is a lot information on the Internet about SEO. Many persons will tell you that to get high rank of your site you have to create and submit many RSS feeds. Some will tell, you need high quality reciprocal links. There is not just one way to get first page on google.

What is necessary for Webmasters in order to get site in Top Rankings? Some consider that if they achieve 3 major tasks of SEO that their Website will soar to the top. I think that no one can get his site with just doing a few work of SEO and get your site in high rank with major search engines.

Entire SEO is your most excellent assurance to get a high ranking on the major search engines. What is complete SEO? Use the ways to get your site noticed on the major search engines like, Press release, classifieds. Do this using your targeted Keywords means get link on your key words which you have targeted for your site. If you really want a top ranking and do not have time to do it on your own then only higher an expert SEO. He will let you know many things which you will need to get your site on the first page of major search engines.



By: Web SEO Solution

About the Author:

Caffeinated Content for WordPress

If you’re serious about SEO, you need to know how to analyze the information you uncover.

A decade ago, businesses were wondering whether they need to be part of the Internet. By the late 1990s, plenty signed up and did the basics like placing keywords in the META data.

Unfortunately, that’s all some companies do – pick out keywords that may or may not be appropriate and pack them into the META keyword data set that search engines pretty much ignore.

Proper analysis requires sound thinking and judgment in many areas. We’ll focus on two major ones – Top 300 and page caching.

Top 300 What’s the Top 300? It doesn’t sound too valuable unless your biggest customer of the last 10 years actually traveled that deep into the depths of search engine information overload.

Actually, any number will do depending on your interest. Start with your 10 favorite search terms (or carefully targeted search terms). To track your growth, think big. If you’re ranking No. 292 one week and then a week later, you’re No. 154, you know you’re on the right track.

Too many SEO managers make the mistake of tracking the Top 30 results and miss out on the wonderful fact that they’re already No. 31. Don’t be poorly informed.

Page Caching Google is the best for this because of how fast it continues to reindex pages. Create your own Google Cache Calendar – a Word or Excel document will do. List your strategic pages – say about 10 for starters. Apply the Top 300 rule, check your rankings and record the cache dates. Over time, those dates form patterns that can help you determine when Google will return next – enabling you to time your next set of SEO updates.

If you’re not in the Top 300, you can still get some perspective from the page cache analysis if you’re still planning to optimize a given page. It’s easy to find the page – if it’s in Google’s index. Just enter the URL as your search phrase or find some unique text from the page and search for that string of words with quotes on each end. Either will result in a top SEO ranking and you can grab the cache date.

The bottom line is that you need to track you’re progress before making changes to the strategic SEO pages



By: Michael Murray, Vp Of Fathom Seo

About the Author:

Create a video blog…instantly.

SEO… Know anything about it? Well for one, SEO is considered to be among the newest of the many forms of Internet Marketing. And, it’s also considered to be among the most popular trends in internet marketing. But why is it that SEO still frightens a lot of us? Although SEO is one of the most popular, many of us still considers “It” as among the most complicated strategy for internet marketing.

But you know, despite the techno-R2-D2 dialect things that the dudes from an SEO department throws at you such as SEMs, Page Ranks, Keyword stuffing or density, Algorithms, SERPs, Alt Tags, Anchor Texts, Inbound or Outbound Links… SEO is as simple as it gets. It’s as simple as it’s called – Search Engine Optimization, and all you have to do is to optimize the website for search engines to find it easily. The only thing about it is that it involves a lot of work. But if you look at it on a different point of view, it’s quite enjoyable.

But what does SEO do actually? Search Engine Optimization is getting your content listed in all the top positions in major search engines like Google, Yahoo and MSN for your targeted keywords. When someone does a keyword search in a search engine for your particular subject or niche – you’ll naturally want your site or content to be at the top of the líst. That is what SEO does for your website. Keeping the traffic in and letting it do that for as long as the website stands. Now, isn’t that a good thing?

To let you know what SEO companies do on an SEO campaign, let me give you the top 5 techniques and tactics that the dudes from an SEO Company usually do on their campaigns.

Keyword Research

Knowing your keyword is very important to achieve the highest rank in search engines. SEO Companies usually use software tools such as Wordtracker and Seobook to research for their keywords. These tools give them a rudimentary number of searches. Relevance is also very important in keyword researching. The design of a website must be relevant to its keyword. Another thing that SEO Companies do is doing some deep-linking to these pages on their sites. SEO companies usually find and build backlinks to these interior keyword pages and not just to their home page or domain URL. Picking keywords with medium to low competition is something to consider as well. This way, it’ll be a lot easier to achieve higher rank.

Want SEO? Then visit SEO Philippines at www.myoptimind.com.

On-Page SEO

On-page optimization and web design factors play a very major role in SEO campaigns. These are the first things that search engines look for in a website. It’s important for an SEO company to make sure that their website is as SEO friendly as it can. Also, SEO companies make sure that all of their pages are easily reachable from their homepages. This is easily done by a strategy called navigation bars or menus. Navigation bars lead to other webpage in a website.

Sitemaps also play significant roles in SEO. SEO companies generate XML sitemaps and upload them to their website. This technique makes the search engines very happy, because this makes it a lot easier for search engines to crawl your website through that.

SEO companies prioritize website’s title and description as well. The title and description should contain some of their selected keywords. Dudes from an SEO Company also make sure that they use them to draw and attract interested visitors to their site and content, and not just the search engine. They also make sure that their title and URL contain keyword relevance for maximum effect. Having some of their major keywords in a domain name also makes this a lot easier for search engines to visit their website.

Want to make it to top 10 in a search engine? Then visit SEO Philippines at www.myoptimind.com for more details.

Link Building

There are many strategies and tactics developed within the SEO, and Link Building is still the most popular and most effective way of boosting a website’s rank on any search engine. Backlinks from relevant sites are as important as the keywords themselves. An SEO company makes it their top priority to make sure that the ‘anchor text’ is related to their keywords, while making sure that the text and overall quality of the content linking to their site is relevant. These guys make sure that they link out to high quality, high ranked relevant sites in their niche.

Only the latest SEO strategies and tactics can be served by SEO Philippines. Visit SEO Philippines at www.myoptimind.com.

Article Marketing

Article marketing, though not as effective as link building, is still a well-established way of getting some quality backlinks or inbound links. Doing a 500-800-word article with backlinks included within the article itself or on the resource box is still an effective method to receive a lot of traffic. Longer, more informative articles also work for many SEO companies. This is by using intensive network of press releases and distribution in article submission sites like SubmitYourArticle, Isnare, Thephantomwriters, and other major online press release sites. While doing all that, SEO companies still make sure that they’re also talking to users, users whom might become their clients. So these guys make use of their imaginative juices to make their article SEO-friendly and reader-friendly.

Blogging and Social Media

Search engines are inlove with Blogs. Blogs are the most favorite spot that search engines visit. Newly updated entries, articles, live comments, and chain of communities, these blogs are what’s making SEO more and more fun. SEO companies usually use WordPress blog software for their blogging purposes. Most of these guys use WordPress because it’s extremely effective for SEO purposes. WordPress software is easier to install on a website even if they do not have any knowledge in installing server-side scripts. Other SEO Companies also use Blogger (owned by Google), Bloglines and other free blog hosts to help distribute content. Search engines love these highly SEO friendly blogs with their well structured content and keyword tagging.

Social bookmarking is becoming very important on the web. Social media sites such as Friendster, MySpace, FaceBook, Twitter and media news such as Digg, SlashDot, Technorati are now among the targeted media that SEO companies use. SEO campaigns include joining these sites and using them to their advantage. Though very time consuming, SEO companies are still using this strategy because of its great benefits and conversion.

But apart from those things I said earlier, planning is still the heart of an SEO campaign. Planning is the foremost important part of an SEO campaign. In our every undertaking, planning is the least element that we would want to forget. Planning and strategizing is very important in every SEO campaign. Understanding what SEO strategy to use is integral. This way, we wouldn’t run into some major problems where we would have to resort to resetting our efforts and start again from scratch. Now, that would be very costly and time consuming.

But first, you should take into mind that SEO is not complicated. A lot of work yes, but not complicated. As I had said, with a right point of view, SEO efforts are very enjoyable, especially when it comes to blogging, article writing, link partnership, and social media efforts. When used effectively, SEO can give you the targeted traffíc you’re seeking. Just do what we do and you’re on your way to success.



By: Wendy Ang

About the Author:

Create a video blog

I decided to write this article as a result of many e-mails. It seems more and more people are victims of bad SEO. The main complaint is that they are paying entirely too much for little or no results. In addition, many are in the grip of bad SEO practices. If you plan to rent a pro SEO in the future, I suggest you use this article as a set of guidelines.

Before going to any person or business Seo Services , proceed as follows:

A) Learn how to set up and tested an SEO firm before you negotiate.

Do they have a strong client list under their belt?

Are they published?

B) Consider their portfolios.

What kind of results have they produced?

Contact a few of their customers. Are they satisfied with the work done?

C) To review and confirm their methods?

How are they going to optimize your site to access your keywords?

Did they use organic methods? Some individuals or companies use doorway pages, hide text in the background, use the re-orients the blacklist and other methods. Stay away from these values.

D) Get at least three different proposals for SEO.

Look carefully each. Are there any similarities? Proposals will help you to see which companies are honest and who are trying to sell you something you do not need.

What is the cost? The cheapest is not always the best, however, the highest price may not be attached to a comprehensive and viable course of action. Try to find to find a person or organization that will give you what you want in your SEO budget.

E) of the contract, contract, contract.

Get everything in writing. Search on the document carefully. Make sure it covers everything you mentioned, including methods of achieving your desired results. Have copies signed by the two sides. If employment is a big, you may want to consult a lawyer.

F) Clearly state the terms of payment.

While most SEO shall do no work for free or agree to a salary scale for results, many SEO professionals will not shy away from a more performance series of incentives. I am not a strong supporter prepaid contracts .. Most SEO professionals will abide by the 50% front, 50% on completion norm. Make sure that all the financial terms are clearly set out in your contract that the real work. This will protect all parties involved in a case where the expectations are not met.

In all, try to do your best to educate you on SEO. Have a basic knowledge of the terminology and SEO Expert SEO methodology. Anyone offering SEO should not have a problem explaining how they intend to achieve results. If they fail earn your trust or raise a red flag for whatever reason, keep searching. You will eventually find someone who will help you achieve your goals for a fair price. Happy hunting.



By: Sonu Seo

About the Author:

Create a video blog

hinking about hiring an SEO?

As more and more small businesses look for opportunities to grow, the term SEO (Search Engine Optimization) always seems to come up. Someone has a story about some business who made millions off tweaking a meta tag, and people get very excited. But before you go running out and hiring someone, there are a few things you need to know.

Don’t fall for the get rich quick story.

For one thing, let me be the first to tell you that a lot of stories about SEO are either exaggerated, or simply untrue. Yes, you can make a lot of money from SEO, there is no doubt about that. But in talks with people at parties, or other social gatherings I hear more and more "SEO stories" that sell a too good to be true situation and you should be aware of it. If they are unaware of my SEO background, they even tell me this stuff. They talk about some kid who tweaked a few tags and made millions of dollars off his blog, or a company who boosted their profits 300% in a month from a little SEO. I’m not sure where these stories originate, but you must keep in mind that SEO is new, but the same old rules apply. There is no get rich quick method, and you won’t get something for nothing. SEO will certainly be a positive addition to your business, but it requires hard work and sacrifice just like anything else. Which brings me to my next point.

Manage your own expectations

SEO is good, it’s obviously what I base my SEO website on. It’s what I do for a living, and I don’t want to try and downplay it’s importance. However, it is by no means a silver bullet that will make any business successful. It’s not the "secret trick" to make you rich. It’s something you do to grow your business and it works, but don’t expect millions to pour in every night.

SEO takes time

SEO is a long, continuous process that requires work and maintenance. Gone are the days where you could hire someone to tweak some code, and sit back to collect the riches. It takes a long time to get going, and requires maintenance. It could be months, or longer before you see any improvement in traffic and sales. Many times I’ve seen people talk in forums about hiring an SEO, seeing no immediate results and feeling "ripped off". While it’s certainly true in some cases, in other cases the person or company actually did positive things for your site, and it took a while to kick in. It can take days, months or even years for the effects to be seen, so be patient. Content has to be spidered, links have to be built and indexed, and the major search engines do this at their own pace. While there are anomalies here and there, for the most part top rankings come with time.

There may not be a crowd of people waiting to find you.

This has been the hardest point for me to sell to a customer, and something I’ve personally been involved in before. Let’s say your business sells webkinz. If I work hard, and get you ranked up high, you’ll get thousands of new customers a day, because webkinz are hot. There are 7 million people a day searching for webkinz of some type. This is a hot term, and will get a lot of traffic (and will also have a lot of competition). But what if your business sells heating elements for clothes dryers? If I manage to get you a top spot, should you expect 7 million people a day? Of course not, in fact around 1,900 people a day search for this, and at best you can expect 10-20% of those people if you have a number one spot for it. Then, you have to convert those 190-300 visitors into sales. It may not yield the results you were expecting. That’s why you need to analyze your business, and your market. Are a lot of people searching for your product?

SEO is not always the answer.

I may get rotten tomatoes thrown at me, but there are times where you shouldn’t hire an SEO. If you are a small business that runs on a shoestring, and you have a small market, and an extremely limited niche market, it may not make sense to pay thousands for some top SEO company to get you a ranking. You may be better off grabbing a copy of SEO for dummies (which is actually a decent book for beginners) and seeing what you can learn on your own. Another option is, finding an SEO that’s "creative" enough to find other search terms and streams for your business. The final word on this is, don’t expect too much but make the best of what you can get. I have worked with several companies who were fully aware that only 300 people a day were searching for their product, but wanted to dominate the listings anyway for branding purposes. As a business owner this is your choice to make.

Ask up front

If you’re hiring an SEO, ask up front what they are planning to do, and what it’s going to cost. Make them go into detail. If they are concerned with trade secrets you may have to sign a non-disclosure agreement. But ask them specifically "what are you going to be doing to get these ranks". And do a little research. If they say they are going to buy 1000 links from various sites, look up some things on google, or SEO forums to see what ramifications this method has. Ask the SEO for this information, and if they aren’t totally up front and honest with you, don’t hire them. I tell my customers exactly what I’m going to do, and why I do it, if they are concerned. Transparency is key, if they are trying to hide it from you it might be something sinister. Note: Don’t ever let a company tell you they can guarantee rankings. Nobody but Google can guarantee you a spot. Keep that in mind when talking to your sales person.

Ask about their rankings.

Ask them what rankings their company has. Check on them, and see how well they do for SEO. Because after all, what kind of SEO company wouldn’t employ their own tactics for themselves? Presently my website sits at the number one spot for "Portland SEO" on the big three, and has for quite a while. But am I the busiest SEO in Portland, Oregon? Not by a long shot. There are companies who are doing 10 times the amount of business I am, and they are nowhere to be found in the search engines. They employ traveling salesmen and cold calling to sell their product to hundreds of customers. Think about that for a second. If they are so great at SEO, how come they aren’t able to squash the rankings of a "little guy" like me? Why do they spend so much money on print ads and telemarketing? I’ll leave that up to you to decide. Would you hire a painting business who had a building that looks like it was painted by a group of preschoolers? If the answer is no, then don’t hire an SEO person or company who isn’t able to get their own site in the rankings (without paying for google ads).

Understand the Process

I can definitely sympathize with the business owner who doesn’t have time to learn SEO. You’re a business owner, a lawyer, insurance agent or painter. You’re not a marketer or computer programmer, and that’s why you hire an SEO. If you had the time, you’d do it yourself but that would take away from your own role. I have heard this from customers before, and I understand completely. However, knowledge is power. The more you understand what’s going on, the more you can control and contribute to your own site’s success. Browse through some SEO forums or websites in your spare time, or pick up a book on it. You can still hire an SEO but at least you’ll have a better understanding of what they’re doing, and maybe even be able to pitch in some valuable ideas. Who knows your own business better than you?

Be prepared to contribute

In a perfect world, you would be able to hire and SEO, throw them a small amount of pay and sit back and watch the numbers go up. But it’s not that easy. Be prepared to contribute and help out. Make sure your SEO knows everything you know about your customers, your business, and your market. The standard marketing rules apply here. Know your product, why it’s great and how it helps people. Know what makes you stand out from the competion, and know who you’re selling to. Then turn that information into power for the person doing SEO for you. Bounce ideas off them, answer their questions and help them out. You’ll get a lot more bang for your buck.

Treat SEO like any other service based investment.

To conclude, treat this like any other business investment. Take care to make sure that you are being treated well, and getting the most for your money. Get as much information as you can, and use common sense rules when searching for an SEO. If you can do this, and you get the right company or person you will go far and grow your business. Good luck to you all.

By: Jeremy Morgan

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Today almost all the businesses are looking to increase their ROI from their website. With that, they are also looking at ways and methods by which they can increase their website traffic and maximize their online presence.

The 5 strategies listed in this article will help you in not only optimizing your website for increasing your customers but also improving the cash flow from your website. The information that is summarized below will help you in getting immediate results for your business.

Strategy 1: Setting Your Goals

A website without a goal is like shooting a bullet in the dark. Just as the bullet looks for a target, so do Internet Marketers needs to prioritize their goals as to what they expect from their website. Most of the Internet Marketers have primarily 2 goals in mind:

1. Building quality leads, and

2. Increasing the number of leads.

In order to achieve the above, it is important that your website is crafted in such a way that it can encompass the following:

Attention: Your website should be well designed and contain valuable and informative content that can attract more and more visitors from the search engines.

Interest: Your website should be able to display the advantages of your products and services such that there is an interest in the visitor to know more about your product/service.

Decision: Your website should be able to illustrate to the visitor that by purchasing the respective product/service they would be making a smart decision.

Action: Your website should be able to cut through your competition and ensure that the prospect converts to a customer.

Strategy 2: Conversion Optimization

It’s a known fact that nearly 50% of the visitors are lost because they cannot find the product or service they are looking for. If this is true, then where are the visitors going? Are you tracking the conversions that are happening on your website? For example, you had 50 visits today. Out of the 50 that visited, 30 went to the product/service page. Out of that only 10 clicked on the sign up link and finally only 2 paid. This is what needs to be tracked and you should find out where were the points or the pages from where the visitors left and what were the reasons for their exit.

Some points to ponder on:

1. Is my websites’ navigation confusing?

2. Does it display a value proposition that would benefit the visitor

3. Are my headlines able to elicit action?

4. Is my content unique and keyword friendly?

5. Does my website offer a risk free guarantee?

6. Do I have testimonials on every page of my website?

7. Does my website look professional?

8. Does my website have VeriSign certificate?

A well designed website can definitely change the perspective of the visitor and that’s something that you would like to ensure in your website. Once you have succeeded in building a well developed website, your sales will increase, conversion rates will shoot up, customer retention will increase, and finally you will get rid of all that stress.

Strategy 3: Driving Immediate Traffic To Your Website

The fastest way by which you can beat the competition with a new website is by first performing AdWords Optimization. With AdWords Optimization, you can immediately beat your competitors and maximize your profits from day one itself. Unfortunately, many internet marketers fail in their initial attempts to either take advantage of this laser targeted traffic generating method or by not monitoring and managing their AdWords campaigns on a regular basis.

The Solution!

Identify the client acquisition cost! Let us consider a hypothetical case where the profit made on the sale of a product is $250. Per the data available, a sale is made from 250 visits. Therefore the visitor value is $1.00 for each visitor to book a profit! The best solution would be to bid low and keep a constant track on the metrics and performance of your campaigns.  Then tweak them as and when necessary.

Also, create unique advertisements that are focused around your main keywords. These advertisements can then be split tested based on the CTR – click through rate to see which ad is performing better when compared to others.

Strategy 4: SEO – Search Engine Optimization To Improve Your Ranking

In order to improve the ranking of your website, you need to ensure that your website is submitted to those sites (Directory Submission Sites, Article Submission Sites, Press Release Sites, Reciprocal Linking sites) that have a good page rank.

Points to note:

• Ensure that your website gets a huge number of relevant and quality links than your competitors.

• Ensure that the anchor text that is used in your website has the keywords that are present in the content of your web page.

Strategy 5: Testing & Tracking

The key to the success of your business lies in maintaining, monitoring, and managing your metrics. The metrics will tell you exactly as to what is converting and what is not.

For example:

What amount of sales happened yesterday?

Which page of your website converted the most?

From which location did the maximum number of visitors come?

What is my ROI?

The 5 strategies explained above will surely get you results that you would have never imagined if you implement and execute them correctly.



By: Seo Traffic Spider

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