I am sorry it has taken a few days to get back to posting on this blog. I have been a little under the weather and I was out of town for four days. I cannot begin to tell you how much I detest winter. I can’t wait until the warmth of summer begins, but in my neck of the country that is a long time away.
It seems like everywhere you go these days you are bombarded by Social Networking. Sites like Twitter, Friendfeed, Digg, Propeller, etc. The big question is, however, do these social networks help you make money online? I must admit that sometimes I struggle to see how they can. I am a slow convert to this whole area. I do not like Twittering at all. To me it is a hassle, but I understand its value to an established business.
Here is my cynical take on Twitter and its ability to help you make money online. For those who are successful online already Twitter is an incredible tool because they can send quick broadcast messages to thousands of people who are following them. They have the ability to make large amounts of money online because they have an established reputation with these individuals.
I have no established reputation in the realm of internet marketing. Heck, I don’t have a great established reputation in my own household. Twitter is filled with people like me who randomly so searching for someone to follow in hopes that they may follow you in return. Then you get to send messages to people who may have no interest in your blog or article or affiliate product. It will generate traffic but the question is whether it is worth it or not?
If you have adsense on your site you will most likely get penalized because your click through rate will probably drop to new lows. If this is the case, then social network traffic is probably not something you want to drive to an adsense site.
I don’t understand all that goes into determining page rank in Google, Yahoo, etc but since they keep track of time spent on the page, I would imagine that it comes in to play somewhere in the search algorithms. If this is true then I would imagine that social networking traffic is not what you would want. They would most likely click there and then quickly click away. You got a visitor but beyond that it didn’t do you any good and it very well may penalize you if enough of the people do the same thing.
I would think that what the average internet marketer is after individuals who may have an interest in the content of their website. These individuals are still best found by ranking well in the search engines. The better you rank for your terms the more targeted traffic you get to your website. And it goes without saying that the more targeted traffic you get to your website the more money you will make online.
Over the next number of days I will discuss the factors that the experts say will help your website rank near the top of the search engines for your chosen keywords. I believe if you are to make money online, it is most important to understand how to rank highly in the search engines as opposed to sending off yet another Twitter message to a bunch of uninterested individuals.
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